It's important for every business to regularly check in with their customers for feedback, so we did just that with our recent customer satisfaction survey, conducted during May-June 2021.

This guide is for anyone who's new to the discipline of writing press releases, and for those who want to know how they could make more of a splash. It will help you understand how PR practitioners guide the story while sticking to the rules, and maximise on this important PR tool.

Our recent PR guide explored how to adapt a public relations strategy for a world where increasing numbers of publications have become digital only - and where journalists are a little harder to track down.

With newsrooms dissipating and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up their approach to PR in order to secure coveted coverage.

If you’re responsible for marketing for an energy company, you’re probably used to adapting your activity in response to the ever-changing landscape of the industry. But now that we’re facing a challenge as universal and unprecedented as the coronavirus crisis, even the most flexible marketers should be pausing to consider whether they’re taking the right approach.

The coronavirus pandemic has changed the way many of us live and work for the foreseeable future - but should it change your marketing strategy, too?

A lot more work goes into writing the humble Google ad than you might expect. If you’re fairly new to writing digital search or display ads, want to know how to pack more info into tiny word limits, or need to make more of an impact with your LinkedIn and Twitter ads, our new guide will lead the way to digital ad excellence.

New legislation around data protection is coming, and it’s something every business and marketer needs to be aware of.

It's time to do away with preconceptions about what B2B marketers can do, and how they should do it. It's time to be brilliant.

In the consumer space, brand is BIG. So why do we see the brand as any less valuable in B2B marketing?

Your essential guide to getting the very best content from your writers and creatives.

As a part of our digital service offering, we give clients access to a tailored data and analytics platform. This includes metrics for Trust Flow and Citation Flow. But these metrics are only useful if you know what they mean and how to improve them.

Gone are the days of asking whether a B2B business should have a social media presence.

Every great piece of marketing content starts with a careful brief.

How do you make sure that customer insight and experience are central to your market proposition?

In B2B, nearly 60% of business decision-making has already happened before buyers actually approach their prospective suppliers.

A report detailing the findings of The Marketing Pod’s 2017 Business Marketing Survey and what the results could mean for UK businesses.

Unless you've been taking a reeeeaaally long nap, you'll have heard of the General Data Protection Regulation (GDPR) - but do you know how your business will be affected? Or what you should be doing to prepare?

In today’s hyper-competitive, constantly connected marketplace, customer experience has never been more important.

Compelling content is something we’re passionate about here at the Pod – and we’re not alone in understanding its value; our industry has been talking about the role of content in marketing for some time now.