The Pod guide to writing the perfect press release

The press release is a staple of media relations. Every marketing and PR professional will have written, edited or circulated one - possibly thousands - during their career.

This guide is for anyone who's new to the discipline of writing press releases, and for those who want to know how they could make more of a splash. It will help you understand how PR practitioners guide the story while sticking to the rules, and maximise on this important PR tool.

View it here.