For B2B marketers, ‘face to face’ time has always been invaluable. At the Pod we love nothing more than big hugs before meetings with our lovely clients, and facilitating events like breakfast briefings, round tables, exhibitions, conferences and client workshops.

As a B2B marketing specialist, I believe I’m at liberty to share a little secret about marketers: we’ll do almost anything to keep things ‘fresh’.

Marketing is all about keeping your finger on the pulse, but it’s also crucial to distinguish the trends worth following from short-lived fads.

On the surface, there might not seem to be many similarities between a novel and a B2B brochure - there’s around 70,000 words separating the two, for starters.

July 20th 2019 was the 50th anniversary of the Apollo moon landing…

For marketers, artificial intelligence has lately become the grand moniker for any process that depends on algorithms to provide ‘intelligent’ responses to a variety of inputs or user behaviour.

In B2B, nearly 60% of business decision-making has already happened before buyers actually approach their prospective suppliers.

Account Based Marketing is one of the biggest topics in marketing this year - a trend set to continue according to the results of B2B Marketing’s census at the end of 2017.

From hashtags and Stories to fake news and memes, the social media world is an ever-changing and constantly challenging place, where marketers could be forgiven for feeling like it’s impossible to keep pace.

The world of customer communications has been transformed beyond recognition since many of us marketers first entered the profession. Our digital capability has changed the way we find our customers and reach out to them, and it’s changed the way they discover and interact with us.

The Marketing Pod, recently carried out research among UK businesses to analyse approaches to marketing. It revealed that a third of businesses do not have a documented marketing strategy in place, and also highlighted that the majority of companies need to improve their marketing activities to ultimately increase their chance of business success.

Dogs in the office, flexible working hours and popcorn on demand…

In today’s hyper-competitive, constantly connected marketplace, customer experience has never been more important.

Compelling content is something we’re passionate about here at the Pod – and we’re not alone in understanding its value; our industry has been talking about the role of content in marketing for some time now.

We’d all like to be innovators. Of course we would. True innovation is a rare and precious thing.